Names and other basics

Necessary basics of starting
a business

Choosing a name for your company is a long-term decision. You will want your name to encapsulate, in a few memorable letters or words, precisely what it is you offer.



It will take many years to build up your name in the consciousness of your customers. So you want to make sure you get it right at the outset.

Limited company names

If you're forming a limited company, you won't be able to register a name which is considered the same as that of an existing company, or one which could be considered offensive or illegal.

There is a range of rules you will need to bear in mind, and your solicitor can help you. You can also get free advice on business names from the Companies House website.

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Important information

These pages are produced for general information purposes only and should not be regarded as a substitute for the specialist advice of lawyers, accountants and other business specialists.

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Trademarks

A trademark identifies your product specifically in the eyes of the public. When registered, it is protected by law, giving you the right to take action against anyone else using it.

Copyrights and patents

Similar rules apply to copyrights and patents. These protect the fruits of your hard work against rival businesses and others using them without your permission. Unlike patents, which must be applied for, copyrights happen automatically.

Again, your solicitor can advise you in this area.

Important information

These pages are produced for general information purposes only and should not be regarded as a substitute for the specialist advice of lawyers, accountants and other business specialists.

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There are certain laws, such as the Trade Descriptions Act 1968 and the Sale of Goods Act 1979, which are drafted specifically to protect the consumer. You must be mindful of these laws and work within them.

Trading laws exist for your protection, too, so it is important that you have at least a basic understanding of the law and how it affects your business. You can find out about the trading laws from your solicitor and there are also various books on the subject.

Important information

These pages are produced for general information purposes only and should not be regarded as a substitute for the specialist advice of lawyers, accountants and other business specialists.

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Insurance - what's legally required?

There are some insurance products that the law demands you have, and others which you should consider taking out as a matter of your own protection.

You must have employers' liability insurance, motor insurance (where appropriate), insurance demanded by any contracts you may have, and insurance for certain types of engineering equipment.

Important information

These pages are produced for general information purposes only and should not be regarded as a substitute for the specialist advice of lawyers, accountants and other business specialists.